It's a perennial complaint every time, over in the business pages, this paper does its annual "Readers Rate the Ads" survey: Why are the ads so much louder than the programs?
A typical complaint from this year's submissions: "The raising of the volume on TV ads drives our dog, neighbor and us up the wall. We immediately mute the volume, so the advertisers' money is wasted."
Wrote another: "I can't tell you how many people I know that are wearing out their mute buttons on their remotes or TiVo-ing and fast-forwarding through the ads."
Columnist, Bill Virgin: "Change those references to "scan" or a preset button on a car radio and you've got much the same issue for radio broadcasters."
No comments:
Post a Comment