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I have been recommending "
co-creation" techniques as a part of launches and repositioning ever since I first heard
PD Garrett Michaels and the entire
Lincoln Financial Media (Jefferson-Pilot at the time) team use listener input eight years ago to very believably remake
KBZT, San Diego, into FM94/9, committing to its audience that "
It's All About The Music" and ultimately
stand out from the five rock stations in the market at the time.
Listeners always respond when asked to help improve their
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favorite radio station. And, other folks hear the buzz and check it out.
So, it's going to be most interesting to watch and see what happens next in
Columbus!
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