Tuesday, November 05, 2013

(More) 35-44

How many demos can a country station super-serve?

Top of the 18-24 ranker:


The highest "favorite" scores of all four demo cells for the ones they love.

25-34:


Slightly lower positive passion levels, but still impressively strong.

35-44:

Four of the five top songs are the same as the younger cells, as Blake Shelton sprints to the line in the center 35+ cells.

45-54:


The upper end of the target's ranker looks a lot like the other three.

So, perhaps 18-54 is a target demo when it comes to the most popular songs?

How many demos can we super-serve? 
 

When it comes to our biggest hits:  at least four of them, thankfully!

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