- "The percentage of the population that uses these is still really small. There's a long way to go before you saturate the market." -- Frank Johnson, chief executive of Seattle's MediaNet Digital that they say will help bring more than 50 new streaming services to market next year.
- "Fans of country music, blues and jazz, classical and opera have been particularly underserved by streaming services so far, as has the casual music listener—the person who really just wants a button and doesn't want to make a playlist." -- Vickie Nauman, president of 7digital, hoping to bring at least three more services to market next year.
Could it be that there's not enough "long tail" in music to make the smallest niches worth doing via stream, given the built-in costs? Are the lovers of unique types of music not available to the mass audience willing to pay more than the average person?
The completely optimistic article fails to mention those possibilities.