Your Best Benchmarks Have Belly Buttons

They have characters, personal stories, loves, hates, points of view.  And, if you have any doubt of that, read this list of names and just try to convince me that you care less about THEM than you do "Battle Of The Sexes" or "War Of The Roses."

• Amy Robach
• Josh Elliott
• Robin Roberts
• Kelly and Michael
• Kathie Lee & Hoda
• Ann Curry
• Matt Lauer
• David Letterman
• Deborah Norville

Spend more time helping your people become voices that listeners personally relate to and care about than you do stealing someone else's benchmarks and content.